Blog
Practical help for small business owners — websites, uptime, speed, and getting found online.
What is an SSL certificate and does my website need one?
That padlock in your browser's address bar is an SSL certificate. Without one, browsers warn visitors your site is not secure, Google ranks you lower, and customer data is at risk. Here is what you actually need to know.
16 July 2026
How much does website downtime cost small businesses?
Every hour your website is down, you are losing more than just visitors. Here is how to think about the real cost of downtime for a small business, and why most owners only find out after the damage is done.
14 July 2026
What does "website uptime" mean and why should small businesses care?
Uptime is the percentage of time your website is up and working. For small businesses, even a few hours of downtime can mean lost sales, missed enquiries, and damage to your reputation, often without you even knowing it happened.
13 July 2026
Does website speed affect Google rankings?
Google confirmed page speed as a ranking factor back in 2010, and in 2021 it went further with Core Web Vitals. Here's what actually matters, how much it affects your rankings, and what small businesses can realistically do about it.
9 July 2026